Why cloud storage can be bad for your privacy, and how Presence can help

Using cloud services like Dropbox can be bad for your privacy, because you’re giving another company your files. Presence is a more private alternative – it gives you access to your Mac’s files from anywhere, but everything stays on your Mac.

Cloud services work by copying your files onto servers somewhere out there on the internet. So, for example, if you use Dropbox, copies of your files live on Dropbox’s servers.

Now, you might not want another company to have copies of your files, perhaps because:

  • Your files might be commercially sensitive, either for you or your clients.
  • You wonder whether your data will be harvested for marketing or other purposes.
  • You don’t like the potential for spying or other surveillance. We’ve all heard the talk about Snowden, the NSA and data held by private companies.
  • You just think that your stuff should stay yours.

It’s reasonable to simply prefer privacy as your default position; you don’t have to have anything to hide.

Now, this isn’t meant to be a scaremongering article – I use cloud services myself. But when you understand how these services work, you’re able to make an informed choice about whether you want to use them, and if so for which of your files.


How Presence is different

With Presence, all your files stay on your Mac and only on your Mac. You have internet access to everything, with all the convenience that brings, but nothing leaves your control.

When you access your files using Presence, you connect directly to your Mac, not to someone else’s server. It’s a simple idea, but it has some great advantages – privacy is one of them.

Presence’s connection to your Mac is private too, so your password and your files are safe from prying eyes.

Presence: Internet access to all your Mac’s files from iPhone, iPad, Mac or PC — securely. Share files with others too, instantly.